Take an honest assessment of where you are right now

You should walk away from this exercise knowing who you want to target, how to grab their attention, and how to “talk” to them once you do. Those questions help you form the foundation of your branding message, so give them plenty of thought.

What is the nature of your product or service? For example, a law firm would be more serious in nature, whereas a toy store would be fun.How is your business unique? What can you do that is different from everyone else?.Who are your competitors and what sets you apart from them?.Who is your target customer and what matters most to that audience?.What are your goals for the business now and down the road?.To share it with the world, you carry it throughout your products or services, your marketing messaging, the look of your website and materials, and more.īut what if you are just getting started and you don’t yet know what your want your signature brand style to be? How do you begin to develop that identity so you can present a consistent brand that people understand and respond to? Follow these tips: Develop a brand strategyīefore you can start thinking about logos and color choices, you need to fully outline what you want your brand to be. It is the essence of your business and what you do.

How to create your signature